Scott Zack
Scott Zack

Dr. Scott P. Zack Details How One Can Correct Bad Posture and Prevent Future Issues

Dr. Scott P. Zack,

a chiropractor with years of experience under his belt, slouching – and by association poor posture – can lead to a number of aches and pains in your neck, back and shoulders. Another potential symptom which can develop is headaches from the constant tension in your neck and shoulders, as well as fatigue stemming from being unable to breathe properly. If this is you, don’t worry. Below we’ll take a look a number of ways to fix bad posture according to Scott P. Zack.

Occasionally Check Yourself

According to Dr. Scott Zack, one of the major reasons that people slouch and develop bad posture in the first place is because they’re simply unaware of poor positioning. If you’re someone who works at an office, sits down a lot or is sedentary for long periods of time, try positioning a mirror alongside yourself. Take a glance every now and then and note the way you’re sitting. If you’re slouching, remind yourself to sit up straight. Of course, this is easier said than done, especially if your poor posture is chronic. Still, it’s a good place to start.

Professional Chiropractic Care

If you’re really struggling to maintain good posture, whether it’s from sitting at a desk all day or having a sore back from a bad mattress, then professional chiropractic care may be the key to offering some relief. Scott Zack says, “With a series of chiropractic adjustments, a chiropractor can help you set your spine correctly so that you’ll be less prone to slouching in the future.” A chiropractor can also recommend relevant exercises and other activities to do to ensure that your posture remains straight and correct.

Keep Your Weight Distributed Evenly

Another main cause of bad posture is an uneven weight distribution. This can cause pressure on joints, leading to pain and stiffness in various areas throughout the body. When standing, focus the weight on the balls of your feet to take the pressure off of your lower back. Not only will distribute the weight more evenly but it will also keep your spine straight. If you’re carrying extra weight, another potential solution is to try and lose some of it to put less pressure on your body.

Scott P. Zack - The Importance of Social Media and Blogging

The Importance of Social Media and Blogging

The Importance of Social Media and Blogging

Blogging is undoubtedly an incredibly potent marketing device. But according to Scott Zack, many people are forgetting about it’s equally potent cousin – social media.

 

Scott P. Zack --The Importance of Social Media and Blogging
Scott P. Zack –The Importance of Social Media and Blogging

In 2018 everyone should have a blog. Not only is it a great way of distributing information, but it’s also an invaluable method of connecting to your audience and drawing traffic back to your website or online shop.

 

And while many people understand the fundamentals of blogging – how to start a blog, the importance of writing relevant content, the structure and the SEO components – there are still some who don’t utilize social media to completely leverage the complete power and reach of a blog.

 

Below, with the help of blogging expert Scott Zack, we will explore the importance of the inextricable relationship between social media and blogging.

What is social media?

While this is hardly a question that needs answering, it’s important to have the definition on hand as a baseline. Social media refers to a number of sites specifically geared towards connecting people. It allows them to share content in the form of written thoughts, photos, and videos and is essentially an extension of a person’s personality online. Scott Zack posits that the most popular social media sites currently online are Facebook, Instagram, Pinterest, Twitter, and LinkedIn.

Why is social media important for blogging?

“Social media is important for two reasons.” Scott Zack says. “Firstly, from a blogging perspective, social media allows you to bring in some of the most targeted traffic available. Secondly, from a brand perspective, social media allows you to get invaluable feedback from your clients and readers, and allows you to tailor your content more specifically to your audience.” And between these two points, social media also allows for the building of strong relationships with your readers, further increasing their loyalty to your site or product.

Things to keep in mind when utilizing social media

“Just like in a real life, there’s a certain etiquette to using social media.” Scott Zack says. He recommends adhering to the following points to get the maximum benefit out of using it:

Engage actively with your followersPost daily, but don’t over-post

Use relevant photos and videos along with your blog posts

Keep your brand and posts consistent across different social media platforms

Never use bots of buy users or fans – it’ll simply decrease your ranking

Scott P. Zack - How to Create Irresistible Content

How to Create Irresistible Content with Scott P. Zack

How to Create Irresistible Content with Scott P. Zack

Scott P. Zack -- How to Create Irresistible Content
Scott P. Zack — How to Create Irresistible Content

When it comes to blogging, content is and always will be king. Discover how to create irresistible content that will continually draw in more readers with Scott P. Zack.

 

In order for your blog to be successful, it’s going to have to do two things. The first is that it will have to draw in a substantial readership if it ever hopes to get off the ground. The second is that those readers will have to be enrapt, engrossed and captivated by what they’re looking at. According to Scott P. Zack, a blogging expert, the best way of doing this is by creating engaging content.

 

It used to be that by posting often enough you would rank on Google. Today, however, quality trumps quantity every time. It’s for that reason that content on your blog has to be thoughtful, conscientious and add value.

 

Below, with Scott P. Zack’s help, we’ll look at the building blocks of how to create masterful content that your readers will love every time.

 

Follow a format and have a plan

“Content needs to be structured.” Scott P. Zack says. “No one wants to read a blog post that is just a solid brick of text or a jumble of words.” Follow a tried-and-tested format and have a plan in mind when crafting your content.

 

How-to guides, listicles with real information, case studies – these are all formats which easy follow and resonate well with readers.

 

Know your audience

According to Scott P. Zack, one of the main pitfalls writers have is that they’re not completely aware of the type of audience they’re reaching out to. It’s critical that you know who your readers are and that you gear your content in the direction of what matters to them.

 

You should create from your audience’s perspective – make the content they want to read.

 

Make your writing accessible

A mistake many writers make is using incredibly big words and lots of technical jargon. It’s a massive turn off to readers and comes across as pretentious. Readers are not interested in knowing how extensive your vocabulary is. They want solid, reliable and easy-to-digest information.

Remember, this isn’t a Shakespearean short story contest; it’s blogging, which means that your content should be compiled in such a way that information flows from you to the reader with as few hurdles as possible.

Scott P. Zack - How to Improve Your Copywriting

How to Improve Your Copywriting with Scott Zack

How to Improve Your Copywriting with Scott Zack

Scott P. Zack -- How to Improve Your Copywriting
Scott P. Zack — How to Improve Your Copywriting

When it comes to content marketing, the uses and advantages of blogging and blog posts are of the utmost importance. Not only do they provide compelling content that engages readers, but they also help a website’s presence show up higher on Google rankings and convert reading customers into paying customers.

 

But blogging well requires good copywriting, and that’s not something everyone has. According to Scott Zack, the amount of shoddy copywriting on the internet is staggering, and it all comes down to one thing – practice. Copywriting, like any other type of writing, is a learned skill, and below we’re going to list some tips to improve your marketing copy.

Write every day

“Like any other discipline such as learning to play an instrument, improving a skill like copywriting requires consistency and repetition.” Scott Zack says. “That means you have to practice it every day without exception. Before long, over the course of a few weeks, you’ll start to see noticeable improvements in your work.”

Write from your target reader’s perspective

According to Scott Zack, copywriting is not about you. You need to ditch your ego and write from the perspective of your target reader. Write the content they would want to read. Think about what would persuade them. Ensure it’s not dry and clinical; make it human, add humor and wit, let the words and sentences flow like music.

 

Understanding what your reader is looking for in good copy is half of the battle.

Don’t forget the basics

“You’d be amazed at the number of copywriters out there who don’t understand basic grammar.” Scott Zack says. “No matter how experienced you are, it’s never detrimental to go back to basics and brush up on the fundamentals.”

 

This doesn’t mean you need a university degree in literature, but understanding how and why grammar functions will put you light-years ahead of the competition.

Imitate copy you like

It’s said that imitation is the best form of flattery, but it’s also the best form of learning.

 

By putting yourself in another writer’s shoes (or head) and imitating their style, you’ll be able to see how and why they decided to write in that way or take that approach.

 

This isn’t the same as plagiarism – which is absolutely illegal and should never be encouraged – but it’s about using the similar strategies of the writers you regularly read to try and emulate the same feeling and impact that they have in their work, in yours.

Dr Scott Zack Explores Latest Research Surrounding Chiropractics

Dr. Scott Zack Explores Latest Research Surrounding Chiropractics

Dr. Scott Zack Explores Latest Research Surrounding Chiropractics

Dr. Scott Zack Explores Latest Research Surrounding ChiropracticsWith demand for chiropractic care growing in the United States, chiropractor Dr. Scott Zack explores the latest research and reports surrounding the practice.

 

With demand for chiropractic care growing year on year in the U.S., chiropractor Dr. Scott Zack explores a series of recent studies and reports into the positive effects and other benefits of the practice carried out and published by organizations including The Spine Journal, the Open Access Journal of the American Medical Association, and the American College of Physicians.

 

Dr. Zack first points toward a recent study published in the Open Access Journal of the American Medical Association. “They discovered that members of the U.S. military who utilized chiropractics alongside their usual medical care for lower back pain experienced much better results than fellow service members who opted not to utilize the same level of treatment,” he reveals of the study.

 

The report found ‘clinically meaningful and statistically significant improvements’ in back-related function among those who were studied having undergone chiropractic care, with 62.6% reporting a notable and worthwhile improvement following treatment. This compares to just 46.6% among those who opted out, receiving only their usual medical care for lower back complaints.

 

Dr. Scott Zack States Over Half Are Relieved of Their Pain

“An improvement in pain was also noted,” highlights Dr. Zack, “equivalent to 57.5% for those who received chiropractic care versus just 32.5% among those who did not.”

 

Another notable report recently completed by The Spine Journal—the official journal of the North American Spine Society—further examined the effectiveness of chiropractic care in the treatment of lower back pain. “The authors of the study,” Dr. Zack explains, “found that chiropractic care improved both pain and function for a period of several weeks or months, echoing the findings of the study published in the Open Access Journal of the American Medical Association.”

 

Dr. Scott Zack States Over Half Are Relieved of Their Pain

 

An additional study by The Spine Journal, which is a peer-reviewed medical journal covering research related to the spine, completed in 2018 and including 17 years of insight into chiropractic care on chronic lower back pain, was similarly positive. “Here, the authors concluded that spinal manipulation and mobilization were both entirely viable options for effective pain management,” adds Dr. Zack.

 

Accordingly, the American College of Physicians today recommends that those suffering with lower back pain look to seek out a variety of ‘non-pharmacological treatments,’ including chiropractic care.

 

“Beyond lower back pain,” Dr. Scott Zack adds, wrapping up, “chiropractic medicine is also an excellent pain relief alternative for other forms of back and neck pain, as well as joint, bone, muscle, ligament, cartilage, and tendon discomfort, and can typically be applied in tandem with other medical treatments.”

Scott P. Zack - Blog’s Success in the New Year

Tips to Ensure Your Blog’s Success in the New Year

Tips to Ensure Your Blog’s Success in the New Year

As the year draws to a close, social media guru Scott Zack wants you to be prepared for the own the new year with a successful blog.

Scott P. Zack -- Tips to Ensure Your Blog’s Success in the New Year
Scott P. Zack — Tips to Ensure Your Blog’s Success in the New Year

Blogs are hotter than they’ve ever been. It’s a trend that has been propagated in 2018 and it shows no sign of slowing down in the new year.

However, like industry, it’s important to keep up to do with business trends and understand how and why things will change in the future.
If you’re thinking of starting a blog in the new year, we’re going to discuss, with some help from Scott Zack, some tips and tricks that will ensure you remain at the forefront of blogging culture.

Settle on a good domain name

This is the bread and butter of blogging and hasn’t changed ever since its an inception. According to Scott Zack, the name of your blog is the first thing that readers will see, and therefore it’s the very thing to make an impression.
For that reason, your domain name has to be catchy, clever and memorable. Think hard about the niche you plan to write about and use that as inspiration for a noteworthy title.

Find meaningful topics to write about

“Many topics have been written about to exhaustion.” Scott Zack says. “The internet is polluted with pointless content that makes it hard to find meaningful, well-written pieces.” If you’re going to start a blog in 2019, make sure that the content you produce has value for your readers.
Approach things from a new angle, be exploratory in your ideas, and research critically before you publish anything. Not only will this improve your skills as a writer and a blogger, but it will help you develop a more devoted readership who come to your blog for information and answers.

Understand which social media is worth your time

“Not all social media is equal,” according to Scott Zack. “Whereas Facebook used to be the go-to platform for advertising your blog, times are changing.” It’s important to understand your reader demographics and which platforms they use, as well as keep up with the latest social media trends to ensure you don’t waste your time when it comes to building your social media brand.
For example, Instagram is all the rage right now while Facebook has largely fallen to the wayside.
Scott P. Zack - 3 Things to Know Before Starting A Blog

3 Things to Know Before Starting A Blog with Dr. Scott Zack

3 Things to Know Before Starting A Blog with Dr. Scott Zack

Blogging is a great and lucrative skill, but according to Dr. Scott  Zack, a blogging expert, there are a number of common mistakes people often make.

 

Scott P. Zack
Scott P. Zack

Blogging has changed a lot in recent years. In the beginning, it was mostly used as a form of online journaling, or to document travels or promote certain art forms.

 

Today – everyone has a blog. It’s no longer a niche format, but rather one used by everyone to stand out on the internet.

 

It’s one of the easiest ways of disseminating information and building up a strong following of readers and clients. But starting a blog isn’t as easy it sounds. According to Dr. Scott Zack, there are a number of mistakes which people commonly make during the beginning phases of their blogging journey, and with his help, we’re going to address them below.

 

Always Find a Niche

According to Dr. Scott Zack, the internet is saturated with general and non-specific blogs that tend to post poor-quality work. If you’re going to start a blog that resonates with an audience, you’re going to have to write according to a specific niche.

 

This will establish you as an expert and voice of authority in that field, and makes people who are looking for more specific information more likely to find you. As a point of departure, take a look at the things you like and are interested in, and see if any of those interests can be transformed into blog content.

 

A Blog is a Full-Time Affair

“Too many people treat blogging like a hobby you can simply do a couple of times a week.” Dr. Scott  Zack says. “However it’s a very time-intensive discipline.”

 

If you’re going to rank on Google’s algorithm and keep readers satisfied and entertained, then you’re going to need to invest a lot of time to create worthwhile content, as well as create enough of it to post consistently.

 

Understand SEO with Scott Zack

Good SEO will put you on the map of discovery, and according to Dr. Scott Zack, too many blogs ignore it when they set out to create killer content.

 

Understanding how to optimize your work for Google’s algorithm to find it will be the difference between your blog exploding or sinking slowly down the rankings to join other websites in Google’s murky bottom.

 

Research keywords, understand what a content strategy is, and know how to implement it to ensure that your blog remains discoverable.

Dr. Scott Zack -Chiropractic Qualifications and Training

Dr. Scott Zack Looks at Key Chiropractic Qualifications and Training

Dr. Scott Zack Looks at Key Chiropractic Qualifications and Training

Scott P. Zack -- Key Chiropractic Qualifications and Training
Scott P. Zack — Key Chiropractic Qualifications and Training

Centered around academic areas including spinal anatomy, gross anatomy, neurology, phlebotomy, and more, formal chiropractic education is required for accreditation purposes in the United States. That’s according to Dr. Scott Zack, an established chiropractor based in Bloomfield Hills, Michigan, as he takes a closer look at key chiropractic qualifications and training currently required to practice in the U.S.

“While teaching methodology and the nature of chiropractic education offered at chiropractic schools around the world varies considerably, formal qualifications are required here in the United States for accreditation purposes,” reveals Dr. Zack.

World Health Organization guidelines currently stipulate that prospective chiropractors must spend a minimum of 4,200 student/teacher contact hours over the course of four years in full‐time education, including no less than 1,000 hours of supervised clinical training.

According to Dr. Zack, formal chiropractic education consists of either college or university-based learning and training. “While the main focus will be placed upon chiropractic care, students may also wish to pursue various other certifications or diplomas, centered around, for example, public health, ethics, clinical nutrition, pediatrics, or any one of a number of other health or wellness-related areas,” he adds.

Upon completion of all clinical requirements of chiropractic school, a degree in the field is granted. “However,” Dr. Zack reveals, “in order to practice legally in the United States, chiropractors must be properly licensed.”

This, he further points out, applies to all self-regulated healthcare professionals in the U.S. “A license is typically issued upon completion of a series of board exams, largely administered by the National Board of Chiropractic Examiners, although this can vary on a state-by-state basis,” adds the Michigan-based expert.

The state of New Mexico, for example, Dr. Zack points out, offers extended licensing which allows qualified chiropractors to prescribe certain medications. “Chiropractors here may approach the New Mexico Board of Pharmacy,” he explains, “to sign what’s known as the Chiropractic Advanced Practice Certification Registry courtesy of the state’s Regulation & Licensing Department.”

With national demand for chiropractic care services growing year on year, it’s an area of healthcare specialization which Dr. Scott Zack is particularly keen to champion. “With most insurers in the United States now covering chiropractic care, and the majority of health maintenance organizations today encouraging a variety of chiropractic services, demand only looks set to increase further moving forward,” he adds, wrapping up, “making chiropractic qualifications and training an especially valuable asset.”

How to Ensure Your Blog is SEO Friendly

Scott Zack Explains How to Ensure Your Blog is SEO Friendly

Scott Zack Explains How to Ensure Your Blog is SEO Friendly

Scott P Zack How to Ensure Your Blog is SEO Friendly
Scott P Zack How to Ensure Your Blog is SEO Friendly

When it comes to blogging there are two distinct fields that every blogger has to excel in in order for their blog to be successful. The first is content.

Content is king and that will never change; the content of your blog has to be of the highest quality if you’re going to want to retain current readers and bring in the new ones. The second is SEO or search engine optimization.
This practice ensures that new readers can actually find your blog by making it rank higher on search engines through the use of strategically placed keywords. It’s the new year, so we want to equip you with all the tools you’ll need to make your blog into an SEO machine.
And with the help of blogging expert Scott P. Zack, we’re going to do just that. Read more below.

Keyword research

Keywords are the backbone of SEO; they’re what holds it all together. Therefore they deserve the most importance.
According to Scott P. Zack, when researching keywords, you should always keep intent in mind regardless of how high the search volume for that keyword is. It’s also worth ranking for keywords that have lower competition.
Rather than try and compete for a very common keyword such as “shoes” for example, bid for lower ones that fewer people search for, but that will give you more opportunity to end up on the front page.

Get rid of anything that slows down your site

“A slow-loading site is the death kiss of SEO.” Scott P. Zack says. “There was a time when slow-loading sites were the norm, but in today’s fast-paced environment, there’s no way that would fly.” It’s critical to get rid of anything that slows your site down then.
This means getting rid of extra-large images, compressing files, or removing bulky and slow-loading videos from your home page.
Every second that your site takes to load increases the likelihood that your visitor will leave.

Link to other websites

According to Scott P. Zack, SEO is a team game. That means that you will do well when you link to other websites, preferably with equally relevant content.
The reason for this is that search engines such as Google view a site more favorably when it has many outbound and inbound links, as it sees it as more trustworthy and relevant.
It’s important not to cram in as many links as possible, however, as Google would then see this as spam, and reduce your rating.
Dr. Scott Zack -Chiropractic Referral Process

Dr. Scott Zack Explains Chiropractic Referral Process

Dr. Scott Zack Explains Chiropractic Referral Process

Scott P. Zack -- Chiropractic Referral Process
Scott P. Zack — Chiropractic Referral Process

When seeking relief from neck or back pain, many patients turn to their usual primary care physician. He or she may then, according to Dr. Scott Zack, refer the patient to a qualified chiropractor for further care. This, however, says Dr. Zack, may not always be the case as he explains more about the chiropractic referral process.

“While a regular primary care doctor may refer a patient suffering from serious or persistent back or neck pain to a chiropractor, they may also opt to prescribe painkillers or a muscle relaxant instead, at least in the first instance,” reveals Dr. Zack.

Depending on the outcome or results of prescribing any such medication, the same physician may subsequently decide upon any number of options pertaining to ongoing care. “They may refer the patient to a chiropractor, continue with prescription medication, or, if any pain has subsided, opt to end treatment entirely,” explains the Bloomfield Hills, Michigan-based specialist.

Yet prescription painkillers or opting only to treat any underlying condition or conditions when a patient is in pain says Dr. Scott Zack, is largely at odds with their best interests.

The expert goes on to reveal that with up to 15 percent of all U.S. adults visiting their primary care physician for back pain each year, many are indeed referred to specialist chiropractors. “Those who are not offered this option, however,” he advises, “may find themselves at a significant disadvantage in dealing with their back, neck, or other musculoskeletal complaints.”

Instead, Dr. Zack is keen to advise those enduring pain attached to the neck, back, or musculoskeletal system to approach a chiropractor directly, especially if past primary care physician-provided treatment has proven unsuccessful. “Quite often, a patient can save themselves significant time and considerable pain by directly approaching a chiropractor, instead of waiting for a referral from a medical doctor,” he suggests.

In light of a growing shortage of primary care providers in the United States, the Academic Consortium for Complementary and Alternative Health Care today echoes Dr. Scott Zack’s sentiments. “The consortium now advises that patients should rely more on chiropractors and other alternative healthcare providers for primary care,” he reveals.

As of 2019, all 50 U.S. states do, in fact, recognize doctors of chiropractic medicine as primary care providers. This means that those enduring back, neck, or other musculoskeletal complaints may head straight to a chiropractor for both diagnosis and treatment without the need for a formal referral from a medical doctor.

“Accordingly, if an individual is suffering from any form of musculoskeletal pain,” Dr. Zack adds, wrapping up, “it may prove pertinent to go directly to a chiropractor without hesitating and without otherwise looking for a referral from a family doctor or mainstream healthcare provider.”